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Visit Lebanon Valley sought to expand its brand awareness in new markets, particularly in Baltimore and Washington, D.C. Jennifer Kuzo, President of Visit Lebanon Valley, shares her enthusiasm for the region and highlights how See Me Rolling was an innovative partner to help introduce the brand to Maryland consumers.
The Story of Visit Lebanon Valley
Visit Lebanon Valley is dedicated to promoting tourism and showcasing the unique attractions and local businesses of the Lebanon Valley. Their mission focuses on bolstering the region's economy through tourism, enhancing quality of life, and fostering regional pride while honoring their heritage. Whether it's exploring the great outdoors, appreciating well-preserved historic architecture, or enjoying local brews, Visit Lebanon Valley highlights all the wonderful experiences that make this area special for both visitors and locals.
Why Visit Lebanon Valley Chose See Me Rolling
To make an impact in a new market, Jennifer Kuzo, President of Visit Lebanon Valley, opted for See Me Rolling’s mobile billboard trucks to be the “cherry on top” of other complementary advertising, including digital billboards on major routes like I-95 and I-83, as well as a sponsored social media campaign. The creative strategy focused on highlighting the culinary experiences the valley offers, including the world-famous Lebanon Bologna, Opera Fudge, and Shuey’s soft pretzels.
How did See Me Rolling Respond
Understanding VLV’s advertising budget, See Me Rolling recommended concentrating efforts either in Baltimore or Washington, D.C. However, with a strategic and innovative approach, they leveraged a Baltimore Orioles versus Washington Nationals baseball series to target both audiences at Camden Yards.
Additionally, digital mobile billboard trucks were deployed in vibrant neighborhoods such as Fells Point and Federal Hill, which attract young professionals interested in travel, arts, and culinary experiences.
“I wanted to try something different,” Jennifer Kuzo stated. “We are not the typical Hershey or Lancaster that people associate with Central Pennsylvania. We aimed to present Lebanon Valley in a fun and engaging way to potential new visitors on their way to the game or the Inner Harbor.” She praised See Me Rolling as a responsive partner who provided valuable insights throughout the campaign development. “They were wonderful to work with and offered guidance on various campaign strategies—it all went well.”
The Results
Jennifer Kuzo, an experienced marketing professional, understands that building brand awareness takes time, from months to years, especially in a new market. Nevertheless, the mobile billboard trucks assisted in the brand’s introduction to the Maryland market and hopefully made a memorable first impression in Baltimore.
Contact See Me Rolling and request a quote to see how their strategies and Mobile LED Billboard Trucks can drive your business.
