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See Me Rolling’s innovative outdoor advertising billboard trucks enabled Chestnut Market to seamlessly promote in-store giveaways and a new store opening while delivering a memorable experiential event for fueling customers.
The Story of Chestnut Market
Founded in Hudson Valley, New York in the early 80s, Chestnut Market remains family-owned and operated. Over the years they’ve grown into a regional chain spanning three states and creating 600 jobs and counting across more than 70 stores. The values that fueled their strategic growth are rooted in delivering the best customer experience possible. Their emphasis on quality service and community involvement has made Chestnut Market a household name in the regions they serve.
Why Chestnut Market Chose See Me Rolling
As a trusted partner of Chestnut Market, See Me Rolling was poised to help build marketing strategies and bring them to fruition. Chestnut Market recognized that See Me Rolling’s revolutionary mobile advertising solutions were uniquely equipped to deliver both high-impact local engagement and real-time marketing flexibility.
Chestnut Market leveraged See Me Rolling’s digital advertising trucks throughout their White Plains, New York locations to spotlight a coffee giveaway, celebrate a new store grand opening, and deliver a unique experiential marketing experience for customers at the fuel pumps. With an aim to ensure that each customer is satisfied with their in-store and fueling experience, See Me Rolling trucks not only shared promotional information but also live-streamed the World Series baseball game, which featured the home-team, the New York Yankees.
How did See Me Rolling Respond
See Me Rolling developed a tailored strategy focused on creating maximum local visibility and engaging customers with interactive and immersive experiences. By combining live-streamed content with mobile advertising, the campaign successfully aligned with Chestnut Market’s goals.
In total, See Me Rolling mobile billboard trucks spent 16 days in the White Plains area and delivered a novel and impactful customer engagement experience.
The Results
See Me Rolling’s mobile billboard trucks provide high-impact brand exposure, whether targeting broad markets or focusing on specific locations. For this campaign, the trucks were strategically deployed to reach current customers and generate excitement around new store openings and in-store promotions. Their flexibility and effectiveness make mobile billboards a valuable addition to any marketing strategy.
It’s no surprise that seasoned marketers rely on outdoor advertising. A 2022 study by the Out of Home Advertising Association of America (OAAA) revealed that 9 in 10 adults notice ads, with nearly 80% feeling inspired to take action after viewing them. Additionally, research by the Transportation Advertising Council of America highlights the incredible impact of outdoor mobile billboards, which achieve a 97% recall rate.
Discover how See Me Rolling’s innovative strategies and mobile LED billboard trucks can elevate your brand. Contact See Me Rolling today to request a quote and start driving your business forward.
