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Platinum Central PA operates four successful new and used car dealerships in the south central Pennsylvania market. Director of Marketing, Cammi MacCall, is thrilled with the added exposure their brand receives from their See Me Rolling campaigns and the ways in which it compliments their full media strategy.
The Story of Platinum Central PA
Platinum Central PA is a local Mitsubishi new and pre-owned car dealer with locations in Carlisle, Mechanicsburg, Harrisburg, and Lancaster. They have been serving the market for 11 years. Platinum Central PA’s dealerships focus on delivering an impeccable customer experience while also providing compelling options for new and used vehicles.
Why Platinum Central PA Chooses See Me Rolling
Platinum Central PA was looking for a unique way to promote and bring attention to the Mitsubishi brand in the entire Harrisburg, Lancaster, Lebanon, and York (HLLY) market area. See Me Rolling offered a full solution because of the regions their trucks operate everyday. Not only that, See Me Rolling offered a more efficient solution than if Platinum Central PA purchased billboards in the targeted market areas. Platinum Central PA uses a robust multi-channel approach for their campaigns, and they leveraged See Me Rolling to complement their radio advertising.
How did See Me Rolling Respond
Platinum Central PA used See Me Rolling trucks throughout 2023, with a focus on high traffic areas of I-83 and the Carlisle Pike. See Me Rolling also gave them display time at key events where their messaging was able to reach a more captive audience.
Cammi MacCall, Director of Marketing, says, “It was fantastic!” working with See Me Rolling from start to end. “Not only did they overdeliver on impressions monthly, they made very helpful creative suggestions and always followed up with great photos of our campaign in action.”
The Results
See Me Rolling offers high-impact local exposure that can be tailored to target niche audiences or broad reach. With the focus on selling cars and driving awareness for their brand, Cammi MacCall provided,
“I think that our campaigns with See Me Rolling introduce us to an audience that may not have known we were here.”
Advertising statistics support this perception. Transportation Advertising Council of America published results in July 2002, reporting that outdoor mobile billboards have a 97% recall rate.
Platinum Central PA also received great feedback from the ads and were pleased with receiving pictures from the general public of See Me Rolling out on the road promoting the dealerships.
Contact See Me Rolling and request a quote to see how their strategies and Mobile LED Billboard Trucks can drive your business.
