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To effectively captivate the target audience of the Family Health Council of Central PA (FHCCP), See Me Rolling implemented a strategic plan using LED digital billboards and static mobile billboard trucks at key events. This approach maximized the impact of the billboard ads, ensuring the campaign reached its audience where it mattered most.
Family Health Council of Central PA: A Community Impact Story
FHCCP was founded in 1973 and is a private, not-for-profit organization dedicated to improving health, preventing disease and promoting wellness. FHCCP oversees and supports a 28-county network of organizations that provide a range of critical services, including women’s healthcare, tobacco cessation, cancer screenings, nutrition advice, and HIV/AIDS support services. FHCCP is a vital partner to our Central Pennsylvania communities and cares for thousands of women, men, and children each year.
In partnership with three other Pennsylvania state organizations, FHCCP’s July and August campaign efforts focused on sharing their Take Control HIV Community. This community is a diverse network of advocates encouraging all Pennsylvanians to know their HIV status and pursue treatment. The efforts overall goal is to reduce new HIV infections and improve the quality of life of all people by breaking down HIV stigmas and other barriers relating to access to care, testing, and treatment.
Strategic Approach Using Mobile Billboards for Maximum Visibility
During July and August, Harrisburg, Lancaster, and York become vibrant hubs for pride, art, and music festivals, attracting large, diverse crowds. To ensure FHCCP’s campaign messaging reached their target audience, See Me Rolling strategically saturated the market throughout these high-traffic events—before, during, and after. See Me Rolling deployed a mix of static and LED mobile billboard trucks, carefully selecting the format that would maximize visibility and engagement. Both LED and static mobile billboards are distinctive, and See Me Rolling leverages them to their fullest potential.
See Me Rolling’s approach involved meticulous planning around parking, parade routes, and post-event festivities, ensuring the campaign reached its audience exactly where it mattered most. This advantage highlights what sets mobile billboard trucks apart from other advertising solutions—the flexibility to deliver your message directly to your target audience in the specific spaces and moments that make sense.
To compliment this highly targeted event strategy, See Me Rolling delivered an awareness campaign with the same messaging to bolster impressions in each of FHCCP’s target markets.
Results: Powerful Impact of Mobile Billboard Ads
Likely the largest mobile billboard truck campaign in the region’s history, FHCCP’s campaign messaging on See Me Rolling billboard trucks delivered over 170 hours of coverage between static and 15-second video advertisements.
See Me Rolling provides not just a powerful and effective advertising platform, but also the vision and strategy insight to command the attention and recognition your brand and campaigns deserve.
Contact See Me Rolling and request a quote to see how their strategies and Mobile LED Trucks can drive your business.
